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GROHE Appoints New Head of UK Business

GROHE is pleased to announce the appointment of Matt Brown as its new Leader United Kingdom, LIXIL EMENA, who takes over the role from Simon Andersen.  

The brand’s former Leader, Finance for the UK, Matt Brown officially commenced his new role on 1st July 2021 following Simon Andersen’s decision to move to a new position in GROHE’s Headquarters team in Germany. Andersen first came to the helm of the UK team in September 2019 following previous positions within the Nordics region of the business, and has shown resolve in his steering of the business through the many challenges of the past 18 months. Matt Brown, who joined GROHE UK as Leader, Finance in 2018, has had a prolific career in Commercial Finance, Financial Planning and Strategy and has held previous roles within leading FMCG corporations such as H J Heinz. Matt will now oversee the GROHE brand and business in the UK, and has a strong vision of what GROHE’s next chapter post-pandemic holds.  

“I am very pleased to announce Matt Brown as the new Leader for GROHE in the UK,” says Rogier van Dis, Leader North West Europe, LIXIL EMENA. “With his broad experience and having been part of the UK Business 
Management Team for approaching 3 years, I have full confidence Matt will be successful in leading the business to even greater heights. Of course, we are saddened to lose Simon from the UK team but wish him all the best in his future endeavours as he takes on new challenges within our global team as Leader, Activation 

Markets & Channels, LIXIL EMENA. Simon has truly been remarkable whilst leading our UK business, delivering against our transformational journey and ensuring the foundation is set in order to support our new Commercial Strategy. As a friend and as a colleague I thank Simon for his hard work and commitment to the UK business and most of all the UK team“. 

Commenting on his appointment, Matt Brown says “I am very excited about moving into the role of leading the UK business. Simon has done a great job over the past two years and has established a strong platform for continued future growth. I look forward to continuing to work with my colleagues, partners and customers on building momentum and taking the UK business‘ growth from strength to strength as we look set to continue 
emerging from the pandemic over the coming months“. 

Stepping into the role of Leader, Finance for GROHE UK will be Tej Sehmi who has been promoted internally from his previous role as Financial Controller for GROHE UK following almost eight years with the company. 

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