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Leading bed industry innovators, British family-owned bed manufacturer Hypnos, is fortifying its commitment to inspiring everyone to sleep sustainably with the appointment of David Baldry as Group Managing Director, overseeing the Hypnos Beds businesses serving the contract, interior design and retail markets.

Having worked with leading brands in the kitchen, bedroom, bathroom and interior design product sector for over a decade, David brings with him a wealth of international experience across the operational and commercial leadership spectrum.

In his new role, David will report into James Keen, CEO of Hypnos and focus on continuing to drive aspirational brand development, responsible product innovation and connected customer experiences, in addition to leading its pioneering sustainability journey.

James Keen, CEO at Hypnos, comments: “We are delighted to welcome David to the team. With several imminent exciting product launches on the horizon, as well as our continued focus on deepening our purpose-led journey to inspire everyone to sleep sustainably, I am confident that David’s experience will prove a real asset as Hypnos embarks on another pioneering decade.”

David adds:

“Hypnos is a fantastic brand that is not only globally renowned for its strong 100 year plus legacy as a British bed industry innovator, but it continues to lead the way in sustainable sleep innovation and its mission to offer comfort with integrity to hoteliers, consumers and retailers. I am thrilled to be joining such an experienced team at this exciting time.

“I look forward to working with the fantastic team I’m joining here at Hypnos, as well as our carefully selected supplier, hospitality, interior design and retail partners. I’ll be working closely with the teams throughout the business to ensure we go above and beyond when it comes to our commitment to sustainability, decarbonisation and creating supremely comfortable beds. Our goal is to make a positive impact on the environment and society, whilst enabling as many people as possible to sleep sustainably in a Hypnos bed.”

To find out more about Hypnos’ commitment to sustainable sleep, head to