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Meet Arqadia’s new sales director – James Burston

BCFA Member Arqadia is pleased to announce that James Burston has joined the company as sales director, taking over the position from Steve Burke who has moved to an international role within the organisation.

James started his new role on Monday, 9th April and his responsibilities will cover Arqadia’s UK and Ireland operations, working with regional sales directors Simon Flavill and Graham Miller and the rest of the sales team, to define and drive the sales strategy.

He has spent most of his career in the drinks industry, where he has amassed a wealth of sales experience, and is looking forward to the new challenges that this sector offers. On taking up his new position, James said: “It is great to be joining a company with such an impressive track record and reputation in the industry. Arqadia is constantly coming up with innovative ways to stay ahead and has a number of exciting developments in the pipeline. I am thrilled to be joining the team at such an exciting time.”

As James settles into his new role, Steve will be focusing his efforts on capturing, developing and evolving the numerous opportunities that come from Arqadia’s operations around the world. He will, however, remain heavily involved in the development of Arqadia and over the next few months Steve and James will work closely together to ensure a smooth hand-over of the sales operation.

James lives in the West Country between Bath and Bristol with his wife Nicky, daughter Ellie and Labrador Fizzy. When he can spare the time, he likes to escape with his family to his holiday cottage in the Languedoc region of France.