Bite-sized Half-day Online Training
Thursday 21st May
10am – 3pm
Driving visitors to your website or subscribers to your email list is only half the battle. Your efforts are wasted if they don’t click, enquire and buy.
The problem is, your potential customers are time poor and impatient. If they don’t understand what you’re telling or asking them to do, they’re gone in an instant. Worse still, your competitor’s website – which is may be better than yours – is only a click away.
The opportunity is that your analytics software – Google Analytics often – shows you who your website visitors are, where they are from and what they are doing. Make use of this information and you can generate more sales and conversions online.
This bite-sized online course will reveal practical analytics knowledge that will help you drive business growth without spending more money on marketing. You’ll also discover repeatable processes that you can use on any web property from ecommerce sites, landing pages and even Social Media.
- Key analytics principles
- An introduction to Google Analytics
- Understanding your Users
- Applying Heuristic Analyses
- Survey Design
- Qualitative and Quantities Research
- Designing for B2B and B2C Buyers
- Landing Page best practice
- How to design a CRO programme
- Getting buy-in from all stakeholders
- Building your technology stack
- Demonstrating Return on Investment (R.O.I.)
- The key elements of a CRO strategy
- The Psychology of your target audience
- Factors that can negatively impact on conversions
- How to set up, implement and measure web testing
- The core ingredients of successful landing pages
- How to implement CRO programme for your organisation
This web analytics online course is suitable for anyone looking to better understand their digital data and optimise their website, Social Media or email newsletters with a formal Conversion Rate Optimisation process.
Typical attendees include business owners, marketing and website managers, graphic designers, User Experience (UX) professionals and salespeople.
This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.
Your Online Tutor
All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).
Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.
All delegates receive the slides, workbooks and other supporting material.
10.00 – 15.00 – with ‘virtual breaks’
Thursday 21st May
£200+VAT, however, BCFA Members are entitled to a 50% discount by applying voucher code "BCFA" (all caps) at the checkout.
Register Your Interest
This is a popular subject. Places are, therefore, limited and will be given first-come, first-served basis. Register your interest here: https://buytickets.at/onlinetraining/363286