Bite-sized Half-day Online Training
Thursday 14th May
10am – 3pm
As Joe Wannamaker once said, “I know half of my advertising is wasted; I just don’t know which half.”
These days, Wannamaker would be amazed at the trackability of digital advertising. Unfortunately for many businesses, digital advertising is confusing where Return on Investment (ROI) is still unclear.
This new online-only course is designed to help you navigate the world online advertising. You’ll discover all of the major types of digital advertising opportunities from Google, through to Facebook, LinkedIn, YouTube and others You will come away with a better understanding of how online advertising works, what makes for an effective ad and how to build an effective online campaign.
The programme is perfect for anyone who is interested in advertising their business online. It is also relevant for those interested in learning where brands decide to place an ad and those who would like to understand how digital advertising does and doesn’t work.
- What is digital advertising and marketing?
- Who are the digital advertising vendors?
- The different types of buying models and the pros and cons of each
- Ad targeting and how it works
- How are ads actually served to a user
- What makes for a great online ad
- Basic ad copy principles
- Getting the best from Google, Facebook, LinkedIn and YouTube advertising
- Reporting and showing a good ROI
- Demystifying key terms and vocabulary
- Setting campaign goals
- Targeting audience segments
- Developing compelling copy and visuals
- Iterating and optimising campaigns for long-term success
This workshop is suitable for anyone in marketing, sales or business development more generally. No prior advertising or advertising knowledge is required.
This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.
Your Online Tutor
All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).
Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.
All delegates receive the slides, workbooks and other supporting material.
10.00 – 15.00 – with ‘virtual breaks’
Thursday 14th May
£200+VAT, however, BCFA Members are entitled to a 50% discount by applying voucher code "BCFA" (all caps) at the checkout.
Register Your Interest
This is a popular subject. Places are, therefore, limited and will be given first-come, first-served basis. Register your interest here: https://buytickets.at/onlinetraining/363284