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The Science of Business Storytelling

Live, Tutor-Led Half-Day Online Training: 6th August 2020

Let me tell you a story…

Human beings have told each other stories since we started to use language. Indeed, language probably developed as a way to share information via stories.

This means your customers, your colleagues and stakeholders love a good story. It’s how they’re wired. Craft a good business story then and people will remember and share your ideas.

Storytelling gives you a strategic advantage. Whether you're leading a team, trying to land a big client or even win a promotion, a compelling story can help you seal the deal. This new workshop is your introduction to masterful storytelling.

During an enjoyable and interactive day, you will learn…

  • Why storytelling grabs attention like no other method
  • The four main types of business stories you need to tell
  • How to craft your key messages into your business stories
  • Ways to build a library of stories for pivotal business moments

Delegate Testimonials

“The training was SO excellent! Thank you so much. So well thought through and accessible. Really impressed!” - Sophie Cameron, Garden Tastic Ltd

“Excellent delivery. What a brilliant initiative with top quality advice! Thank you.” - David Anderson, Intelligent Valve Monitoring

“The online seminars with Andrew have been fantastic!  Really informative with great takeaway advice and tips.  Online seminars like this are something new to me yet the engagement was great with Andrew and the other

Course Program

  • The science of storytelling
  • The brain on stories 
  • Four stories every business needs
  • How to find your stories
  • Constructing compelling stories
  • Stories for every occasion
  • Practical examples and case studies

Key Benefits

  • Know your storytelling goals
  • Gathering your best material
  • How to understand your audiences
  • Be more creative with your stories
  • Learn and apply best practice writing tips
  • Embed messages using the science of memory
  • Employing universal themes into your stories


This one-day interactive workshop is for senior to mid-level leaders and managers, marketers and salespeople and anyone who wants to use storytelling to share ideas and inspire others to action.

Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

Course Material

All delegates receive the slides, workbooks and other supporting material.


10.00 – 15.00 – with ‘virtual breaks’


6th August 2020


£200+VAT, however, BCFA Members are entitled to a 50% discount by applying voucher code "BCFA50" (all caps) at the checkout. 

Register Your Interest

If you have any questions about this webinar, or how to register, please contact NAME at TEL No. / Contact Details.