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Q&A with Head of 3D visuals for Concorde BGW

We need to have vision and confidence when thinking about the future of a venue and the longevity of a design in the face of relentless competition in the leisure and hospitality industry.

Clients want to actually see how the refurbishment of their building will look especially when you’re making such an important and often expensive investment we believe that 3D visualisation and CGI for a photo-realistic rendering of buildings is vital.

We caught up with Head of 3D Visuals to talk about her role in the design process and to get expert tips and advice on the best design strategies.

1. How would you describe your career so far?

I moved to the UK just less than 6 months ago, before that I worked for 6 years in architectural studio in Prague, Czech Republic which I set up together with my brother.

2. Why did you decided to work with Concorde BGW?

Concorde BGW caught my attention for its portfolio full of conceptional, detail-focused and bold interior designs. I could see that each project was given special attention, was telling its own story. I wanted to be a part of this creative team and not a team that just recycles the same ideas time and again.

3. What would you like to change about the interior design industry, particularly in the leisure and hospitality industry?

I like that in recent years it’s become very courageous in terms of interior design. I prefer it when a place tells a story and has a strong design concept which is reflected in everything from room layout to bric-a-brac. Some pubs and restaurants have missed out on this and consist of various design elements that go well together visually but don’t give the place a personality.  So this is exactly what I would change, I would ensure that all venues have a theme or concept that radiates their personality.

4. When is 3D design the most useful?

Usually there are two major reasons for using a 3D design; for designers it’s in the early stages of designing to understand the size of the space available and to ensure what they have imagined is suitable. For clients it’s usually in the final stages of development, it helps translate designs into something they can understand, it also helps with stakeholder approval or to sell the product (attract, impress), for example in tenders.

5. What do clients value the most from your 3D designs?

Being able to see and understand the whole design within seconds without any further explanation.

6. What is your design philosophy?

Everything comes from functionality and a unified initial concept. If it works, it will look great as well, if you set a strong concept and follow it till the end, your design will tell a story better than a thousand words.

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